Many team building sessions aren’t as effective as they could be because they aim to help people get better at teamwork without understanding the real issues standing in the way of collaboration. A lot of times conflict doesn’t stem from personal differences and failings but from things like unclear stakeholder expectations or a lack of role clarity.
The Brand Activation team learned how to see themselves as part of a bigger system, and gained a more clear understanding of their role in the business as well as in relation to their stakeholders.
By getting to know each other and themselves better, and understanding the phases of team development, the Brand Activation team is now better equipped to face the changes and potential challenges that could arise with the arrival of new team members, and solve them faster and more smoothly.
Getting together to talk about how they wanted to navigate this period and what kind of team culture they want to build served as an emotional recontracting, and involving the new team leader in this process helped him connect to the team both personally and professionally.
Some team members mentioned that they were grateful for the opportunity to learn new skills. They appreciated the fact that the company recognized their unique circumstances and they got special attention with this team day.
Fanni Katona,
Junior HR Business Partner, BAT